The crazy cats over at Woot! approached The New Blank with a funny idea and a limited budget for a campaign of comedic pre-roll spots. After helping them dig into the brand, listening to our script pitches, they came up with the idea that would be augmented by a lo-fi production solution. Woot! and TNB came together and collaborated as a tight-knit team and developed a campaign that exceeded performance expectations, hitting all the benchmarks while staying within budget and calendar realities.
Woot!, an Amazon Subsidiary
Klamr was a startup based in Vietnam with San Francisco Bay Area roots. This hybrid workforce produced thoughtful, innovative, and exciting products. The web commercials were created to showcase the potential of the talented folks at Klamr to Bay Area Venture Capital firms while also tapping into the exciting vibe that is Silicon Valley.